The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
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“…they delivered great recommendations and we saw immediate results. From my point of view, it’s been a great investment.”
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“Netconcepts helped us to optimize our Yellow Pages and White Pages listings to increase our traffic and advertising revenues.”
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An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.
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Marketing Today (New Zealand DMA annual conference) — Auckland, NZ
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“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
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“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”
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“The recommendations provided throughout the audit were easy to understand and actionable.”
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“I would recommend any marketing executive turn to Netconcepts for a new perspective.”
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.
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